YouTube ads · written at the studio, London
YouTube ads management
Wizards of Web Ltd · Saunders Ness Road · 23 October 2026
Wizards of Web Ltd manages YouTube ads for UK businesses. We use video when someone needs to see the product or the person before they enquire, and for remarketing to people who already visited the site. It sits with the rest of the Google Ads account. We don't display pricing. It changes with the speed of our development.
When YouTube is worth running
It is worth it when you have a film, or can make a short one, and the sale needs an explanation that a text ad cannot carry. It is a poor place to send a cold audience if the only asset is a logo on a slide.
The useful default is remarketing: people who visited a key page, shown a short film, then invited back to that page. Cold audiences come after that path is working.
How we run it
We agree the audience, the offer, and the page the viewer lands on. We cut the buy into placements and audiences we can read, and we turn off the parts that collect views without visits.
Views are not the result. The result is a visit that can become an enquiry, or a viewer who later searches and converts. We report it that way.
Alongside Search and Shopping
YouTube rarely replaces Search. It supports it. If the Search account is untracked or the landing page is weak, we fix that before spending on video. A Google Ads audit is the right first step when the account is already messy.
Questions we get asked
Do you manage YouTube ads?
Yes. We plan, run and report YouTube campaigns as part of Google Ads for UK businesses.
Do I need a video already?
You need footage we can cut, or a plan to record a short film. We will not invent a campaign around a logo animation.
Is YouTube ads management priced separately?
We don't display pricing. It changes with the speed of our development. Book a 30 minute meeting and we will talk it through.
Should YouTube replace Google Search ads?
Usually no. Search captures people who are already looking. YouTube introduces or reminds. They do different jobs.