From the studio
Notes from Wizards of Web
Short pieces on the work we actually do in London: Google Ads, Laravel, custom software, Shopify and the shops we look after. Each one uses a picture from a real project.
Google Ads
Google Ads management in London
A live account, not a stock dashboard. This is the sort of search and display layout we sit in every week.
Software
Custom software development in London
The picture we use for the build work. Under it, the stack is still Laravel, PHP and Vue.
Web apps
Web application development company
One of our own dashboards. The first version of a web app is usually a screen like this, for the job people repeat every day.
Laravel
Laravel development company in London
Laravel is the framework on most of our applications. We still say so when a job should not be Laravel.
CRM
Custom CRM development for small business
A CRM we shaped around one sales process. The columns are the stages that team actually uses.
SaaS and MVP
SaaS and MVP development
An MVP is the first launch, not the whole map. We draw the one path a customer can finish, then build that.
Integration
API and legacy system integration
Admin on one side, the other system on the other. Integration work is making those two agree without anyone retyping.
Ecommerce ads
Google Ads for ecommerce
Ads for a shop only pay off if this page is clear. We look at the checkout before we look at the bid.
Audit
Google Ads audit
The first question in an audit is whether a conversion is a real enquiry. These figures are useless until that is true.
YouTube ads
YouTube ads management
Video we have actually run. YouTube is for the explanation a text ad cannot carry, usually to people who already visited.
Shopping ads
Google Shopping ads management
Shopping ads are the catalogue. Titles, price and photo on the collection page are the ad.
Shopify
Shopify development and optimisation
A shopfront we have built and then gone back to speed up. Development and optimisation are usually the same store, a few months apart.