Shopping ads · written at the studio, London
Google Shopping ads management
Wizards of Web Ltd · Saunders Ness Road · 23 October 2026
Wizards of Web Ltd manages Google Shopping ads for UK online stores. Shopping only works when Merchant Center accepts the products and the feed titles match what people type. We clean the feed, clear the disapprovals that matter, and structure the campaigns so the spend follows the products that can sell. We don't display pricing. It changes with the speed of our development.
The feed
Titles, identifiers, availability, price and image are the ad. A title that repeats the brand and hides the product will not match the search. A price that does not match the page will be disapproved.
We work from the feed you can export, whether that comes from a custom store or from Shopify, and we say which fields have to change in the shop rather than in a spreadsheet.
The campaigns
We split products so a bestseller is not trapped in a group with products that never sell. Brand queries are labelled so you can see new demand separately. Search terms that are not your products get excluded.
We do not judge the campaign on impressions. We judge it on which products spent money and which products sold.
Where this sits
If the whole ecommerce account needs running, use Google Ads for ecommerce. If the account is confused and you want a verdict first, use the Google Ads audit. If the shop itself is slow or hard to edit, the Shopify page or the custom store page is the other half of the job.
Questions we get asked
What is Google Shopping ads management?
It is running product ads on Google, including the Merchant Center feed, disapprovals, campaign structure and the search terms those ads buy.
Do you set up Merchant Center?
Yes, when the store does not have a working feed. If a feed exists, we repair the fields that are causing disapprovals or poor matches.
Can you manage Shopping ads for Shopify?
Yes. Shopify can supply the product data. The ads still run in Google Ads, and the Shopify plan is paid to Shopify.
How much do Shopping ads cost to manage?
We don't display pricing. It changes with the speed of our development. The media spend is paid to Google.