Ecommerce ads · written at the studio, London
Google Ads for ecommerce
Wizards of Web Ltd · Saunders Ness Road · 23 October 2026
Wizards of Web Ltd runs Google Ads for ecommerce stores in the UK. For a shop, that means Shopping ads and Search ads aimed at people who are ready to buy, plus a product feed that Google can actually use. We don't display pricing. It changes with the speed of our development. The store itself can be a custom build or a Shopify shop.
Shopping and Search, used differently
Shopping ads show the product, the price and the shop. Search ads cover the queries where a product listing is not enough, such as a brand term or a problem the product solves.
We separate brand traffic from non-brand traffic so a report does not treat an existing customer searching your name as a new sale.
The catalogue is the campaign
Weak titles, missing GTINs, disapproved products and a feed that does not match the site will waste the budget before the bidding starts. Feed work sits inside this service, next to the ads.
We also look at the product page. An ad for a product that lands on a slow or confusing page is an expensive way to learn that.
Stores we can advertise
Custom stores we have built, and Shopify stores. If you still need the store, the custom ecommerce page describes a build. If the store is on Shopify, the Shopify page covers the build and the speed work.
Questions we get asked
Do you run Google Ads for online stores?
Yes. We manage Shopping and Search for ecommerce businesses in the UK, including the product feed.
Is this different from ordinary Google Ads management?
Yes. A shop spends most of its money on products, feeds and product pages. A lead-generation account spends it on enquiries. The structure is different.
Can you advertise a Shopify store?
Yes. Shopify can be the shop, and this service can be the ads. The Shopify subscription is paid to Shopify.
How is ecommerce ads management priced?
We don't display pricing. It changes with the speed of our development. Product ad spend is paid to Google.